The Practical Pocket Guide to Account Planning. Chris Kocek
The-Practical-Pocket-Guide-to.pdf
ISBN: 9780989284905 | 156 pages | 4 Mb
- The Practical Pocket Guide to Account Planning
- Chris Kocek
- Page: 156
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780989284905
- Publisher: Yellow Bird Editors
Free book on cd download The Practical Pocket Guide to Account Planning English version by Chris Kocek
Overview
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a ...